This is the ad that will help repeal California's Prop 8. Focus groups have overwhelmingly proven that it works. All it needs at this point is your help.
From DKos' TruthandHope:
In the next few weeks, the people of California will decide if we will put Marriage Equality back on the ballot in 2010, or if we will allow Prop 8 to stand and ask the LGBT community to wait at least another two years for full equality.
We must deliver 1.2 Million signatures by April 12 if we are to return to the ballot. And frankly, we are behind schedule. If I could share a proven message that moves even Republicans on the subject of marriage equality would that inspire the support we need to make this happen? [...]
Does this messaging really work?
Yes! The focus group study of this ad by HCD Research reported the ad was considered effective by 83% of Democrats, 77% of Independents and 58% of Republicans. "Happiness" and "Inspiration" for both Democratic and Independent voters, were the most often reported reactions to the ad studied by HCD. Republicans reported feeling "Disturbed" (24%) with "Happiness" (20%) being a close second. Complete study details here.
Join us right now on the front lines of this vital effort. We need to raise $25,000 by Sunday to put this ad on television. [...]