9.22.2009

Jay Leno Loses Another 2 Million Viewers; Letterman Has Best Night in 4 Years w/ Pres. Obama

Last week, Jay Leno's ratings dropped from 18.4 million total viewers on Monday (his premiere night) to 7.7 million by Friday night's show (without any *real* competition).



Well, last night, the competition arrived to what has to be, Leno's (and NBC's) dismay.



Via the Live Feed:

At 10 p.m., "The Jay Leno Show" (5.7 million, 1.8) assumed its third-place position and dipped below a 2.0 for the first time. Though expected, this means "Leno Show" went from being the highest-rated show last Monday among the major broadcast networks to the lowest rated last night.

read more...
On a separate but related note, Dave Letterman had his best night since Oprah stopped by four years ago, courtesy President Obama, and a night on which clobbered Conan O'Brien by a shocking 195%

From Live feed:

An appearance by president Barack Obama gave David Letterman his largest overnight rating in four years.

Monday's season-opening episode of CBS' "Late Show" received a 5.6 metered-market household rating and 14 share -- a dizzying 195% higher than NBC's "Tonight Show with Conan O'Brien" (1.9, 5).

Not that it matters (except it makes a nice talking point), Letterman also beat NBC's 10 p.m. "Jay Leno Show" by 27% among households. The last Letterman episode to post a higher rating was when Oprah was his guest in 2005.

read more...

And, this is from the NY Times:


The appearance by the President lifted David Letterman to his best overnight ratings number in four years and his second-best season-premiere number since he started on CBS in 1993. (Audience figures will be released late Tuesday afternoon.)

[snip]

Mr. Leno also dropped sharply in the 18-49 audience NBC cares most about, to a 1.8 rating. (“Miami” had a 4.3 and “Castle” a 2.3.) NBC has maintained that any number above a 1.5 will be more than enough to produce big profits because of the lower cost of Mr. Leno’s show compared with expensive scripted dramas.

read more...
Like I said in my previous post about Leno's ratings drop:
My guess? By the end of next week, Jay's total viewers will be down to less than 4 million, possibly even less than 3.

The only time there will be upticks in his ratings will be when there isn't original programming from the other networks at 10PM.
Bookmark and Share

blog comments powered by Disqus