8.27.2009

Vonage, B of A, Kraft, DirecTv, General Mills, Applebee’s, Travelers Dump Glenn Beck (UPDATED)

UPDATE II (via Color of Change): Fox news tries to deny some of the advertisers were ever advertisers and then gets their ass handed to them.... again.

In response to our announcement today, Fox tried to push back on the story, telling the L.A. Times that some of the companies announced in our press release never in fact ran ads on Beck's show:

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell was and SAM (Store and Move) were never Fox News advertisers.]

Media Matters posted video of a Bank of America ad running on Beck's show. As for Store and Move, a Fox News spokeswoman had to backtrack, telling the L.A. Times that SAM did in fact run ads on Fox:

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

Woops.

Here's the BofA ad (via Media Matters):
UPDATE I: You can help stop Glenn Beck's race baiting: Call on advertisers to drop sponsorship of Glenn Beck

ORIGINAL POST
:

Ten more companies have either pulled or pledged not to run any future ads on Glenn Beck's, Fox 'news" hate-fest. Vonage, Bank of America, Kraft, DirecTv, General Mills, Applebee’s, Travelers Insurance and a couple of others have all taken their advertising dollars elsewhere.

Wait aaaaaaaaa second! DirecTv?!?! Rupert Murdoch's DirecTv!?!? Gotta love that. LMAO.

From Color of Change:
OAKLAND, Calif.—Adding to an increasing list of companies distancing themselves from Fox News Channel’s Glenn Beck, ten new companies whose ads were recently seen during Beck’s program—Applebee’s, Bank of America, Bell & Howell, DirecTv, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage—have pledged to take steps to ensure that their ads don’t run on Beck’s show. Forty-six companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign three weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

Three of the latest defections—Travelers Insurance, Bell & Howell and DirecTv—join the list of advertisers who claim to have already placed Glenn Beck’s program on a “do not air” list, but whose ads have been seen on Beck’s program, apparently against their wishes.

“We could not be happier with the results of our campaign so far,” said James Rucker, Executive Director of ColorOfChange.org. “All 46 companies that have distanced themselves from Glenn Beck should be applauded for their stance.”

“We are still reaching out to companies whose ads we see during Beck’s nightly program,” Rucker continued. “Based on the fact that many of the recent ads on Beck’s program are for gold coins and News Corp properties, it looks like Fox News Channel is struggling to place advertisements on Beck’s show.”

[snip]

Previous companies who have corrected advertising errors and/or pulled their ads entirely include Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, AT&T, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, Johnson & Johnson (makers of Tylenol), Lawyers.com, Lowe’s, Men’s Wearhouse, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Roche, SC Johnson, Sanofi-Aventis, Sargento, Sprint, State Farm Insurance, Travelocity, The UPS Store, Verizon Wireless and Wal-Mart.

See the comments from advertisers recently distancing themselves from Beck...
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