8.11.2009

UPDATED x2: More Advertisers Jump Ship As They Learn Of Glenn Beck's "Obama is a Racist" Rant

UPDATE I:

Men's Wearhouse pulls Glenn Beck ads

After writing Men's Wearhouse, DKos' ThatTallGuy got word they were pulling their ads from Glenn Beck as well:

Dear [TTG],

Thank you for contacting Men’s Wearhouse and bringing to our attention your concerns with the Glenn Beck program on Fox News. While we support free speech and do not make advertising decisions based on our own personal ideologies, after reviewing his recent incendiary comments we have decided to remove our advertising from his program. We hope that this decision will allow you to continue to patronize Men’s Wearhouse. I would encourage you to please share our decision with anyone else who may have expressed a similar concern.

Thank you again for contact Men’s Wearhouse.

Sincerely,

Matt Stringer
vp marketing/creative services

read his message to Men's Wearhouse....
UPDATE II:

State Farm "evaluating its commercial placement" concerning Glenn Beck hate speech

From DKos' iced327 :
I watched the Media Matters video about companies that are funding the Glenn Beck show and decided to do my part and write State Farm, Red Lobster, and Wal-mart an email to express my concern with their advertising decision. I had already written to Progressive Insurance, Lawyers.com, and Proctor and Gamble to commend their decision to pull their ads from his show, and my emails were greeted with personal responses.

[...] Within several hours, I got a response from State Farm:

"Dear Steve,

Thank you for your recent e-mail concerning State Farm’s advertising on the Fox network.

We have a policy of not advertising on political or opinion programming. We have corrected this issue and have taken steps to make sure it does not happen again.

Understanding our millions of customers and thousands of associates hold a full spectrum of views on political issues, State Farm has a long-standing practice of not advertising in political discussion programming regardless of a program’s political point of view.

Because of the recent situation, State Farm is now evaluating its commercial placement practices to ensure its political issues advertising guidelines are maintained.

Thank you for your e-mail.

Sincerely,

Jairon L. Wills

Executive Customer Service Supervisor

State Farm Insurance "

read more....
ORIGINAL POST:

The call of Glenn Becks advertisers to stop airing their commercials on his show are working. Big time.


(photo h/t HuffPo)

GEICO pulls its ads from Glenn Beck show


From Dkos' ColorOfChange:

Great news -- yet another major company has acted in response to our campaign calling on Glenn Beck's advertisers to stop supporting his show. GEICO told us that they will no longer run ads during Beck's show.

This comes on the heels of news last week that four other advertisers -- Lawyers.com, Progressive Insurance, Procter & Gamble, and SC Johnson -- also distanced themselves from Beck. None of this would have been possible without the thousands of people -- more than 75,000, now -- who have taken action and signed our petition to Glenn Beck's advertisers.

From the press release we're sending out this morning:

"On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program," said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. "As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck's program."

"We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck," said James Rucker, executive director of ColorOfChange.org. "Beck's rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won't stop here -- we're going to continue our fight to see that as many of Beck’s advertisers pull their support as possible."

If you haven't already signed our petition to Beck's advertisers, please do, and please ask your friends and family to do the same (there's a sample email you can send them here). We're going to keep reaching out to Beck's remaining advertisers, and we'll keep you posted on ways you can help keep the pressure on.

read more....
Sargento Cheese says bye-bye to Glenn Beck

From Dkos' DESGIV:
The campaign to break Glenn Beck is working, people!

Pretty soon, the only ads the Glenn Beck Show will be airing will be Cash4Gold ads.

I just received the following from Pat Lombardo, Sargento Consumer Affairs Department:

We deeply appreciate your reaching out to us and sharing your comments and concerns about Sargento ads appearing during “The Glenn Beck Show.” We sat down with the marketing department to talk about it and I learned that we buy time periods not specific programs. But in any event, they’ve made the decision to exclude that program from our future ad rotation. Simply stated, Sargento ads won’t be airing during that show. Again, thanks for contacting us.

So if you were wondering if we were having an effect on Glenn Beck's bottom line, I'd say we were. And hopefully it won't be too long before Murdoch takes notice and ditches the loon.

read more...

HuffPo has more from late last week....
Glenn Beck's Obama "Racist" Comments Cost Him Advertisers

Fox News' Glenn Beck is feeling the consequences of his controversial comments on the July 28 episode of "Fox and Friends," when he said that Barack Obama was a "racist" who had a "deep-seated hatred for white people or the white culture."

According to TVNewser, Beck advertisers Procter and Gamble, Lawyers.com and Progressive Insurance have all pulled their ads from Beck's 5PM ET show. This comes in the wake of groups like ColorOfChange.org's efforts to get companies to distance themselves from Beck.

Fox News told TVNewser that the advertisements were simply moved to other time slots on Fox News, and thus had no effect on the network's revenue (which, incidentally, was a bright spot in News Corp's otherwise dismal earnings).

Watch Beck's original comment's here.

Be sure to check out this diary by DKos' wikoogle for a full listing of all Beck's advertisers. They've made it real easy for you to send emails to any of them (or all of them) if you like. All you've got to do is copy & paste the list and send a letter of your own:
The Glenn Beck/Fox Boycott is Working!!

Ever since the boycott of Glenn Beck and Sean Hannity's shows, I've been DVRing Beck's show regularly, fast forwarding through the show but jotting down a list of the advertisers on the shows, and calling, writing, and emailing the companies expressing my displeasure at the views they are endorsing through their advertising dollars.

On average, nationwide corporations consider each angry letter they receive, the equivalent of at least a thousand customers who feel the same way, but didn't bother to write. That someone gets upset over something enough to look up their corporate address, and hand write them a personal letter is actually very rare, so when it happens, corporations do take such letters seriously.

[snip]

Remember, sponsors are spending precious ad revenue in this economy because they want to GAIN customers. If they realize that a certain ad buy is actually angering and costing them customers, and being seen as an endorsement of hateful racist language and rhetoric, they're going to stop. So please do write letters, include receipts of competitors products that you purchased instead of their products as a result of this boycott. Make phone calls. You are having an impact.

[snip]

This boycott is working DailyKos.

Fox News is getting so desperate for ads to air during Beck's show that they are now airing in primetime slots ads originally purchased for the much cheaper 1AM-5AM time slots. We just need to keep up the pressure on these companies that continue to endorse Fox News' hate speech, and extend the boycott to Hannity's show.

I know that we can continue pressure on this new crop of Beck's advertisers and achieve similar results with Sean Hannity by compiling a list of his advertisers and emailing them.

read more....

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