This is rich.
From Marc Ambinder:
Seeking to call attention to Newt Gingrich's scheduled attendance at a high-profile fundraiser for Republican Party committees next Monday, the Democratic Congressional Campaign Committee (DCCC) is taking out Google ads to be displayed in Google's "sponsored links" section next to results for searches on "Gingrich," "Sotomayor," and "DCCC" on Google. Googlers will see the ads on the right-hand side of Google's page after searching for those keywords.The DCCC is also starting an online petition calling on Republicans to denounce Gingrich for calling Sonia Sotomayor a "racist."
After Gingrich leveled that charge last week, Democrats have viewed Gingrich's accusation--and the media attention it's gotten--as a boon for their party, and two days later the DCCC referenced Gingrich in a press release to targeted districts.
Other groups currently use Google ads for political purposes: when users search for "Democrat" or "Republican," Google displays ads from American Rights at Work promoting the Employee Free Choice Act, as well as campaign ads for Sen. David Vitter (R-LA) (as long as "Democrats" is pluralized.