Political Freelancers Use Web to Join the Attack

Great write-up in today's NY Times about Robert Greenwald's "Brave New Films" and how it/he is seriously affecting John McCain's campaign.

Bravo, Robert!

From the Times:

Produced here in a cluttered former motel behind the Sony Pictures lot, it juxtaposed harsh statements about Islam made by the Rev. Rod Parsley with statements from Mr. McCain praising Mr. Parsley, a conservative evangelical leader. The montage won notice on network newscasts this spring and ultimately helped lead Mr. McCain, the likely Republican presidential nominee, to reject Mr. Parsley’s earlier endorsement.

In previous elections, an attack like that would have come from party operatives, campaign researchers or the professional political hit men who orbit around them.


So it was with the Parsley video, which was the work of a 64-year-old film director, Robert Greenwald, and his small band of 20-something assistants. Once best known for films like “Xanadu” (with Olivia Newton-John) and the television movie “The Burning Bed” (with Farrah Fawcett), Mr. Greenwald shows how technology has dispersed the power to shape campaign narratives, potentially upending the way American presidential campaigns are fought.

Mr. Greenwald’s McCain videos, most of which portray the senator as contradicting himself in different settings, have been viewed more than 5 million times — more than Mr. McCain’s own campaign videos have been downloaded on YouTube.

“If you had told me we would have hit 1 million, I would have told you you were crazy,” said Mr. Greenwald, who said he had no ties to the Democratic party or Senator Barack Obama’s campaign.

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Check out Robert Greenwald's Brave New Films and his other incredible campaigns, Fox Attacks, The Real McCain, and his newest, Lieberman Must Go!

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